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World Class Promo. Ltd. (WCP) is a Canadian based sales agency that specializes in representing products and services in a variety of dynamic non-retail sales channels. Founded by Jeff and Susan Mouckley in 1990, our agency focused on the loyalty rewards channel at a time when most brands had no experience dealing with this unique and profitable emerging sector of the economy. Throughout the decades, our innovative strategies, introducing new brands and pioneering new categories have enabled us to change the face of Loyalty Rewards.